Who we are
Iyron Nixon
Iyron leads Research and Strategic Development at 9thconcept. His work focuses on researching industries, evaluating opportunities, and identifying where a client’s experience can create value within the creative industries. With a background in digital marketing, merchandising, trend forecasting, and brand strategy, he brings a practical understanding of markets, audiences, and emerging opportunities. He uses that perspective to develop strategies that help clients understand their options and make informed decisions about their transition.
Jo’el “Jo” Barnes
Jo leads Client Strategy and Framework Development at 9thconcept. She works directly with clients at the outset of every engagement, walking them through the 9thconcept framework to assess pivot interests, identify transferable skills, and define a viable path forward. Her background in legal risk and compliance grounds her approach in rigor and pragmatism. She brings the same discipline to evaluating a creative pivot that she once applied to assessing organizational risk. Her work ensures that every client enters their next chapter with a strategy that is structurally sound and grounded in an honest assessment of the opportunity ahead.